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Hi, I’m Will and I create.
I make the stuff that gets your company noticed
by individual consumers and businesses and motivates them to buy your stuff. Take a look at
my work, read my bio, contact me & read my blog!
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Art Director :: IAD :: Visual Designer :: Brand Manager |
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Will Slaton
Art Director :: IAD :: Visual Designer :: Brand Manager |
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Hi, I'm Will. I am a creative with multiple disciplines, not multiple personalities. I maintain that there is no constant. So I work in every genre, style, industry and medium. Being this open-minded lets me get inside the head of your business, find the best solution and create it from scratch. If you want to know more about me, then get inside my head, find out more about me, or check out my resume. Just pick and click... - Cheers! |
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WHAT I DO
Creative Direction
Art Direction
Advertising
Print Design
Illustration
Flash Design
Photography/A.D.
Identity & Collateral |
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Interactive Design & Dev.
Photo Retouching/Post
Packaging & Product Design
Exhibit Booth/Graphics
Copywriting/Editing
Photo Masking/Compositing
Branding, Brand Mgmt. |
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HOW I DO IT
Adobe Creative Suite
Dreamweaver
Flash
Quark
InDesign |
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XHTML & CSS
Actionscript
PowerPoint
Javascript |
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Photoshop
Illustrator
Acrobat
Word |
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WHO I'VE DONE IT FOR
Sony
Paramount
Capital Records
Encore Software
Seagrams Liquor |
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Cree
Glaxo Smith Kline
Burt's Bees
Blockbuster
& lots more... |
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Seagrams Letterhead (Winner of Texas Excellence Award) Responsible for: Complete process from concept to design and development.
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Carolina Gold Identity Freelance project: Worked directly with client Responsible for: Complete process from concept to design and development.
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Bert's Best Identity This project grew from a barbeque competition in my neighborhood Responsible for: Complete process from concept to design and development.
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Sony Metreon Identity Worked with existing logo and art materials, developed design and came up with concept and then developed mockups for presentation to Sony Corporate.
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El Paseo Identity (2001 Silver Award - NAHB "The Nationals" - Best Logo Design) Freelance project Responsible for: Complete process from concept to design and development.
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Higher Concepts Identity Designed logo and corporate identity Responsible for: Complete process from concept to design and development.
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FCI Style Guide Worked with a small team and was responsible for creating 1/3 of the content from concept to development. Also designed and developed custom faux leather presentation booklets.
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Advanced Lightning Technology Identity Responsible for: Complete process from concept to design and development.
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Ambient Identity Freelance project Responsible for: Complete process from concept to design and development.
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Eternum Identity Developed this mark for an anti-aging startup venture Responsible for: Complete process from concept to design and development.
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Eagle Bookstore Identity Designed this when I was back in college for a local bookstore This is a cleaned up scan from a hand-inked drawing.
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Family Finder Identity Responsible for: Complete process from concept to design and development.
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Vitali-tea Identity Responsible for: Complete process from concept to design and development.
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Zotic Marine Encounters Identity Responsible for: Complete process from concept to design and development.
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BRAND DEVELOPMENT
& MANAGEMENT
LOGO DESIGN
CORPORATE IDENTITY
& STYLE GUIDES
LETTERHEAD/STATIONARY
ART & CREATIVE DIRECTION
WINNER OF MULTIPLE AWARDS
BRANDING & IDENTITY |
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Aqcess Qbe Brochure (2001 Award of Distinction - NAHB "The Nationals") Freelance project Responsible for: Complete process from concept to design and development.
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Cree Lighting Advertising Responsible for: Complete process from concept to design and development.
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RBRC Trade Show Booth (Winner of multiple awards) Worked with Creative Director to create booth design - Responsible for: Design and development of graphics and materials used, while CD worked with company to develop booth skeleton.
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Advanced Energy Trade Show Banners Responsible for: Complete process from concept to design and development.
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Grammy Award CD's First full series design proven in 5 years of working with client - Responsible for: Complete process from concept to design and development.
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RBRC Annual Report (Winner of multiple awards) Responsible for: Complete process from concept to design and development.
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Freeman Leonard Direct Response Mailer Freelance project Responsible for: Complete process from concept to design and development.
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Encore Software Packaging Responsible for: Complete process from concept to design and development In addition I brokered the photography for this project.
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Call2Recycle Advertising Campaign 2006 (Winner of multiple awards) Responsible for: Complete process from concept to design and development based on previous Art Director ads.
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Rossignol Advertising This was a project I did just for fun and wrote the ads so they told a story.
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Unisource Promotion Collateral Designed initial illustration concept for drawings and layout and worked with a local illustrator to produce final art.
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Star Trek DS9 Packaging Responsible for: Complete process from concept to design and development.
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Call2Recycle NASCAR Promotion Collateral Responsible for: Complete process from concept to design and development Included actual car, truck and associated signage and logo design.
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Call2Recycle Advertising Campaign 2008 Responsible for: Complete process from concept to design and development, including copy writing.
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ANNUAL REPORTS & BROCHURES
ADVERTISING
TRADE SHOW BOOTHS
& GRAPHICS
PACKAGE/PRODUCT DESIGN
ART & CREATIVE DIRECTION
WINNER OF MULTIPLE AWARDS
BRANDING & IDENTITY |
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RBRC Interactive Website (Award Winner) Responsible for design only.
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Image Fuel Interactive Website Responsible for: Complete process from concept to design and development Personal site.
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Raycap Interactive Website Responsible for Flash banner animation only.
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Slaton Remodeling Interactive Website Responsible for: Complete process from concept to design and development.  |
Erin Slaton Real Estate Interactive Website Responsible for: Complete process from concept to design and development. |
The Cabinet Builder Interactive Website Responsible for: Complete process from concept to design and development. |
Blockbuster Flash Interactive Ad Responsible for: Complete process from concept to design and development.
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Blockbuster Flash Interactive Ad Responsible for: Complete process from concept to design and development. |
Piper Tech Interactive Website Responsible for design only. |
Bert's Best 'Wild Eye' BBQ Interactive Website (In process) This project grew from a barbeque competition in my neighborhood Responsible for: Complete process from concept to design and development. |
Agility Program 'Weight Loss' Interactive Website (In process) Responsible for: Complete process from concept to design Still undeveloped.
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Blockbuster Website: Games Page Responsible for design only.
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SmartCore Flash Interactive Promo |
Call2Recycle Flash Interactive Ad |
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FLASH + ACTIONSCRIPT
HTML, JAVASCRIPT, CSS
WEBSITES
USER INTERFACE
RICH MEDIA CAMPAIGNS
BANNER ADVERTISING
WINNER OF MULTIPLE AWARDS
WEB DESIGN |
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Photography provided by Bryan Regan Studio
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Photography provided by Bryan Regan Studio
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Photography provided by Bryan Regan Studio
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Photography provided by CREE Lighting
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Photography for RBRC Advertisement
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Photography for Call2Recycle Advertisement
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Photography for FCI Advertisement
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Photography for CREE Lighting Advertisement
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Photography provided by Bryan Regan Studio
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Photography provided by Bryan Regan Studio
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Photography provided by Bryan Regan Studio
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Photography provided by Bryan Regan Studio
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MASKING & COMPOSITING
PHOTO RETOUCHING
PHOTO STYLING
DIGITAL PAINTING
ENTERTAINMENT, FASHION
EDITORIAL, COMMERCIAL
BEAUTY, PORTRAITURE
ADVERTISING, PRODUCTS
PHOTO CREATION |
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